Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

The Iron Cowboy is doing 100 Ironmans in 100 Days

Taren Gesell

James Lawrence is best known as the Iron Cowboy, after he completed 50 Ironman triathlons in 50 US States in 50 days. Six years later, he's now stepping it up to 100 Ironmans in 100 days, starting in a couple months. We talk to him about why he's doing it and what his mindset will be this time, after enduring one of the most difficult things he could ever have imagined doing the 50:50:50.

Written on:


Table of contents

Get a free training plan
Taren Gesell
Taren Gesell

"Triathlon Taren" Gesell is founder of MOTTIV and one of the world's top experts on helping adults become endurance athletes later in life. Best known for his YouTube channel and podcast Taren is the author of the Triathlon Foundations series of books and has been published featured in endurance publications around the world.

With Mottiv, you're ready

The only app with personalized training plans designed specifically for real people who want to accomplish something amazing in endurance sports.

Try free now

Train for FREE, $0/month.

No items found.