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Atreyu Running is Taking on Nike: Michael Krajicek

Taren Gesell

Atreyu Running is a brand new running shoe company, and their founder Michael Krajicek has his sights set high. He wanted to create the perfect shoe that could be affordable and offer the same benefits as some of the top racing shoes on the market. We find out Michael's background, including when he owned a gourmet hotdog bistro, and how he pivoted from the restaurant industry into athletic shoes.

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Taren Gesell
Taren Gesell

"Triathlon Taren" Gesell is founder of MOTTIV and one of the world's top experts on helping adults become endurance athletes later in life. Best known for his YouTube channel and podcast Taren is the author of the Triathlon Foundations series of books and has been published featured in endurance publications around the world.

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