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How To Sell 12,000 Snorkels a Month | John Mix, Founder and CEO of FINIS

Taren Gesell

John Mix is the founder and CEO of FINIS, the swim product company that makes snorkels, goggles and swim-aid tools that make swimming easier for triathletes worldwide. FINIS sells over 10,000 snorkels every month now but business didn't start out as easily as you'd expect from such a large company. In the early days, John worked full-time in another job while FINIS was just starting in his garage, where they made early prototypes from sprinkler hoses. In this Triathlon Taren podcast, Taren and John discuss how FINIS went from its struggling early days to one of the largest swim product companies in the world.

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Taren Gesell
Taren Gesell

"Triathlon Taren" Gesell is founder of MOTTIV and one of the world's top experts on helping adults become endurance athletes later in life. Best known for his YouTube channel and podcast Taren is the author of the Triathlon Foundations series of books and has been published featured in endurance publications around the world.

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