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John Cobb on Lance Armstrong in the Windtunnel and Overpriced Bikes

Taren Gesell

John Cobb is the founder of Cobb Cycling. It's not well know that John Cobb was one of the first people to ever have cyclist enter a wind tunnel; John was bringing cyclists and triathletes like Lance Armstrong and Mike Pigg into the windtunnel at Texas A&M in the mid-eighties.

In this podcast interview John talks about how he founded Cobb Cycling, why he has sold Cobb Cycling, and shares many stories from his time in bike industry like when he used to sit on a milk crate at the Ironman Hawaii World Championships in Kona doing bike fits for hundreds of athletes in the days leading up to the race.

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Taren Gesell
Taren Gesell

"Triathlon Taren" Gesell is founder of MOTTIV and one of the world's top experts on helping adults become endurance athletes later in life. Best known for his YouTube channel and podcast Taren is the author of the Triathlon Foundations series of books and has been published featured in endurance publications around the world.

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